Per gli scienziati essere buoni comunicatori non basta

Communicating science di Nicholas Russell si propone come un libro diverso da quelli che portano di solito questo titolo.
Non è un manuale, non dice semplicemente che per gli scienziati i tempi son cambiati, che devono uscire dalla torre d’avorio, che devono capire le logiche dei media e, ahiloro, adattarvisi. Dalla descrizione su Amazon:

“This book critically examines the origin of this drive to improve communication, and discusses why simply improving scientists’ communication skills and understanding of their audiences may not be enough. Written in an engaging style, and avoiding specialist jargon, this book provides an insight into science’s place in society by looking at science communication in three contexts: the professional patterns of communication among scientists, popular communication to the public, and science in literature and drama. This three-part framework shows how historical and cultural factors operate in today’s complex communication landscape, and should be actively considered when designing and evaluating science communication. Ideal for students and practitioners in science, engineering and medicine, this book provides a better understanding of the culture, sociology and mechanics of professional and popular communication.”

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